SELF-INDULGENCE is a Mexico City-based fashion brand founded in 2024 by designer duo Regina Silva and Diego Pavón. Exploring traditional garment-making techniques through unorthodox processes, the brand draws on history, culture, music, film and art to create a universe shaped by the contradictions of Mexico City, where pleasure and guilt, desire and repression, and joy and anxiety coexist.

Through an ongoing exploration of pattern-making, draping and sewing, its ready-to-wear collections transform themes of fantasy, madness and nightmares into wearable pieces, all designed and made in the founders’ own studio in Mexico City.